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HSBC US

A bank whose whole argument is crossing borders, with a homepage that asks you to browse products first.

StatusUnofficial concept
Year2026
Designed byFold Design

Not affiliated with, commissioned by, or endorsed by HSBC Holdings plc. All trademarks belong to their respective owners.

Swipe sideways to read the full layout

HSBC HSBC
Concept redesign · Unofficial International & Premier banking · 2026

HSBC US
website redesign

HSBC US is not a general retail bank. It serves people whose money crosses borders. This concept reorganises the site around that single fact, and keeps the brand's red rationed the way the brand rations it.

Web DesignUXDesign SystemAccessibility
Cover image · 1200 × 540
01 / Overview

Premier checking, global transfers, US mortgages for foreigners, accounts you can open before you arrive. The value is international. The current navigation buries it inside a conventional banking menu.

This concept promotes the cross-border story to the top of the homepage, gives the product pages a comparison structure, and treats the long regulatory disclosures as content to be designed rather than hidden. The palette, ratio and voice stay as they are.

Role
Product & visual design
Scope
3 screens + mobile
Type
Self-initiated concept
Year
2026
02 / Colour ratio

Red is a signal, not a surface

HSBC red is recognisable because it appears in small quantities against white. The concept keeps that: red for the mark, the section rules and one action per screen. Structure is carried by black type and light grey.

White 66%
Grey 16%
10%
8%
#FFFFFF
Canvas, cards, tables
#F3F3F3
Section bands, table headers
#1C1C1C
Headings, body copy, footer
#DB0011
Mark, rules, one action per screen
Type · Libre Franklin for headings, Figtree for text
Aa
ABCDEFGHIJKLM
abcdefghijklm 0123456789
Aa
ABCDEFGHIJKLM
abcdefghijklm 0123456789
The mark, and the geometry it gives the system: bullets and panel cuts, never decoration
HSBC
The mark's facing triangles become a corner cut on hero panels and a bullet on lists. That is the only ornamental move in the system.
03 / Principles
Lead with the border
Global transfers, overseas accounts and mortgages for foreign nationals move to the top. That is what this bank does that others cannot.
One red action
Exactly one filled red button per screen. Secondary actions are black outlines; tertiary are text links with a red underline.
Disclosures are content
FDIC, FINRA and cross-border notices are set at 14px in a designed block, not shrunk to grey mush at the bottom of the page.
Compare, do not pitch
Where there are three savings products, there is a table with rates, minimums and terms, in one view, at body size.
04 / Homepage

Where does your money need to be?

The hero asks the question this bank is built to answer, then splits into three situations: arriving in the US, living here with money abroad, and investing across both. Products follow from the situation.

us.hsbc.com
FDIC FDIC-Insured. Backed by the full faith and credit of the U.S. Government
PersonalPrivate BankCorporate and Institutional Banking
EnglishRegister
HSBC HSBC
BankingWealth managementInternationalBorrowingHelp Search Log on

Banking that follows you across borders

Open a US account before you arrive, move money between countries, and see every balance in one view.

Open an account Compare transfer types
Hero photograph

Where are you starting from?

Moving to the US
Open a US account before you land, and use overseas credit history where it counts.
Coming to America →
Living here, earning abroad
Hold multiple currencies, send money home and see global balances in one place.
International services →
Investing across markets
Work with a Wealth Relationship Manager on a plan that spans jurisdictions.
Financial planning →
Limited offer

Earn a $50 bonus with Global Money Transfers

Earn $50 when you send $5,000 USD equivalent or more in a foreign currency with Global Money Transfers and meet qualifying activities. Offer ends August 31, 2026.

Find out more

Our products and services

See everything →
Banking
Premier checking
Savings
Certificates of Deposit
Compare savings accounts
Wealth and investing
Financial planning
Investments
Insurance
Retirement and IRAs
International
International services
Accounts outside the U.S.
Global Money Account
Living in the U.S.
Borrowing
Credit cards
Mortgages
U.S. mortgages for foreigners
Home Equity Line of Credit

Explore more

Discover our Premier checking account, international banking benefits and options for growing your wealth.

Article image
Premier checking
An account with health, wealth, travel and international benefits for you and your family.
Article image
International services
Whether you are moving, studying or investing, bank more easily wherever you are.
Article image
Advisory solutions
Custom asset allocation keeps long-term goals in view through changing conditions.

Help and support

Ways to bank
Mobile bankingOnline bankingRegister for digital banking
Fraud and security
How to protect yourselfFraud and security supportReport fraud →
Resolve an issue
Help centerManage your credit cardContact us

Disclaimers

HSBC, we, our, or us refers to HSBC Bank USA, N.A. Member FDIC, HSBC Securities (USA) Inc. Member NYSE/FINRA/SIPC, and HSBC Insurance Agency (USA) Inc. HSBC Bank USA, N.A. provides banking products and services. HSBC Securities (USA) Inc. provides investment products and services and is an affiliate of HSBC Bank USA, N.A.

Investments, Annuity and Insurance Products: Are not a deposit or other obligation of the bank or any of its affiliates; Not FDIC insured or insured by any federal government agency; Not guaranteed by the bank or any of its affiliates; and may lose value.

HSBC HSBC
ContactChat online or call usFind a Wealth CenterHelp & FAQs
AboutAbout HSBCMedia and investorsCareers
LegalPrivacy and SecurityTerms & ConditionsHSBC AccessibilityCross-Border Disclosure
© HSBC Bank USA, N.A. 2026. All Rights Reserved. Member FDIC. Equal Housing Lender
Fig. 01 / Homepage, full scroll
05 / Savings

Three savings products, one table

The site already offers a compare page. This concept makes the table the page: rate, minimum, term and the relationship requirement, side by side, with the disclosure directly beneath rather than a click away.

us.hsbc.com/savings-accounts/compare
FDIC FDIC-Insured. Backed by the full faith and credit of the U.S. Government
HSBC HSBC
BankingWealth managementInternationalBorrowingHelp Log on
Banking / Savings accounts / Compare

Compare savings accounts

All three are FDIC-insured. The difference is the rate, the minimum, and whether you need a linked Premier checking account.

Premier Relationship Savings
Premier Savings
Online CD
Rate
0.00% APY intro
0.00% APY
0.00% APY
Minimum to open
$0
$0
$0
Term
None
None
Fixed term
Requires Premier checking
Yes, must be linked
Yes
No
Access to funds
Anytime
Anytime
At maturity
Open this account
Open
Open

Rates, minimums and terms shown are placeholders for layout purposes and would be replaced with the bank's current published deposit rates before publication. Deposit products are offered by HSBC Bank USA, N.A. Member FDIC.

What a Premier relationship adds

Global view
See balances across HSBC accounts in other countries from one log on.
Global Transfers
Move money between your own HSBC accounts across borders.
Wealth Relationship Manager
A named contact who builds the plan and stays with it.
HSBC HSBC
Privacy and SecurityTerms & ConditionsHSBC AccessibilityCross-Border Disclosure
Fig. 02 / Banking, compare savings accounts
06 / International

The page that justifies the bank

Four ways to move money, each with a different cost, speed and limit. This page compares them in one table instead of scattering them across separate pages.

us.hsbc.com/international-banking
HSBC HSBC
BankingWealth managementInternationalBorrowingHelp Log on
International

Global banking, from wherever you are

Open an account before you move, hold more than one currency, and send money across borders on terms you can see up front.

Open an international account Talk to us
Hero photograph

Compare ways to move money

Four methods, four different trade-offs. Pick the row that matches what you are sending.

Method
Best for
Speed
Fee
Global Transfers
Between your own HSBC accounts abroad
Same day
No fee
Global Money Transfers
Sending to someone else in another currency
Minutes to 1 day
No fee
International wire
Large amounts to a non-HSBC bank
1 to 3 days
Fee applies
Global Money Account
Holding and spending several currencies
Instant between currencies
No fee

Speeds and fees shown are placeholders for layout purposes. Actual terms, limits and cut-off times vary by corridor and would be taken from the bank's current disclosures before publication.

Guides by situation

Coming to America
What to arrange before you fly, and what needs a US address.
Read the guide →
Living in the U.S.
Building US credit while keeping accounts and obligations abroad.
Read the guide →
Studying in the U.S.
Accounts, tuition payments and support for international students.
Read the guide →
Borrowing

U.S. mortgages for foreign nationals

Buy property in the US without a US credit file, using overseas income and assets in the assessment.

See how it works
HSBC HSBC
Privacy and SecurityTerms & ConditionsHSBC AccessibilityCross-Border Disclosure
Fig. 03 / International banking
07 / Mobile

Log on first, compare second

Log on sits above the fold. The comparison table becomes stacked blocks that keep every value paired with its label, and every row clears 44px.

9:41▮▮▮
FDIC-Insured. Backed by the U.S. Government
HSBC HSBC
Menu
Log on
Register for digital banking
Banking that follows you across borders
Open a US account before you arrive and see every balance in one view.
Hero photograph
Where are you starting from?
Moving to the US→
Living here, earning abroad→
Investing across markets→
9:41▮▮▮
HSBC HSBC
Close
Search⌕
Banking+
Wealth management+
International+
Borrowing+
Help+
Quick links
Private BankCorporate and InstitutionalFind a Wealth CenterContact us
9:41▮▮▮
HSBC HSBC
Menu
Banking / Compare savings
Compare savings accounts
All three are FDIC-insured. The difference is the rate and the relationship.
Premier Relationship Savings
Rate0.00% APY intro
Minimum$0
Premier checkingRequired
Open this account
Online CD
Rate0.00% APY
AccessAt maturity
Open

Rates shown are placeholders.

Fig. 04 / Mobile: home, navigation, compare savings
HSBC HSBC

Thank you for looking

Feedback and appreciation are welcome. Available for banking, fintech and financial-sector web projects.

Disclaimer
Unofficial, self-initiated concept. Not affiliated with, endorsed by or commissioned by HSBC Bank USA, N.A. The HSBC hexagon is used as supplied by the person who commissioned this concept and is not redrawn. All rates, fees, speeds and product terms shown are placeholders. Company names and marks remain the property of their respective owners.

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