We take websites we can't stop critiquing and rebuild them — no brief, no client, no permission asked. Every concept below is unofficial and self-initiated.
Drag — most corporate homepages start on the left
We work from what is actually live today, not from a screenshot we found in a moodboard three years ago.
Every concept shows why a decision was made. A prettier hero that solves nothing is not a redesign.
If a site already does its job well, we say so plainly and build on what works instead of manufacturing problems.
None of this is commissioned or endorsed. Each concept says so on the page, and trademarks stay with their owners.
Banks and trading firms with enormous budgets — and homepages that rarely reflect them.
A treasurer, an allocator, a private client and a graduate all arrive at the same address. Today a large menu handles that. The concept handles it on the page itself.
The homepage of a firm managing trillions currently opens with a podcast episode and a market note. The concept opens with the firm.
The strongest site of the four — confident, well made, genuinely its own. The concept doesn't fight that; it splits the institutional story from the recruiting one.
Capital, PhDs, countries — the numbers are enormous and the page leads with all of them. The concept makes every claim carry its proof.
The whole argument for this bank is that it follows you across borders. The homepage opens with a product menu instead.
Fold Design takes on a limited number of redesign projects each quarter.